This video is amazing. The women in the video are shopping for their lives. They get to pick out their graduate school, their man, their house, their trips to Paris and everything else that they really want. When approached by the stork (the symbol for having children), one woman laughingly shakes her head “no”. Clearly, women should be able to pick out their man, house and vacations without the hassle of children. The comments of women on YouTube about the video are interesting:
Lovely. A commercial promoting consumerism and selfishness. Notice there’s not one man throughout? It’s all about ME! Not love. Not relationships.
This is so insulting. Is this all people think women want? We should be offended by this kind of materialism. The women glorified here are entirely self-centered and ridiculous, and real women are capable of achieving so many more meaningful things.
These women, whom I assume are not Christians, are spot on, and I think they are onto something fundamental, found in the pages of Scripture.
1. Men and women are meant to find their joy in relationship to God, which dramatically impacts their relationships with other people, including their spouses and their children (Ephesians 5:1-6:9).
2. Materialism is an idol ending in misery and death, so says the wealthiest king in the history of humanity.
 I made great works. I built houses and planted vineyards for myself.  I made myself gardens and parks, and planted in them all kinds of fruit trees.  I made myself pools from which to water the forest of growing trees.  I bought male and female slaves, and had slaves who were born in my house. I had also great possessions of herds and flocks, more than any who had been before me in Jerusalem.  I also gathered for myself silver and gold and the treasure of kings and provinces. I got singers, both men and women, and many concubines, the delight of the children of man.  So I became great and surpassed all who were before me in Jerusalem. Also my wisdom remained with me.  And whatever my eyes desired I did not keep from them. I kept my heart from no pleasure, for my heart found pleasure in all my toil, and this was my reward for all my toil.  Then I considered all that my hands had done and the toil I had expended in doing it, and behold, all was vanity and a striving after wind, and there was nothing to be gained under the sun. (Ecclesiastes 2:4-11 ESV)
3. Children are a blessing and a gift from the Lord:
 Behold, children are a heritage from the LORD, the fruit of the womb a reward.  Like arrows in the hand of a warrior are the children of one’s youth.  Blessed is the man who fills his quiver with them! He shall not be put to shame when he speaks with his enemies in the gate. (Psalm 127:3-5 ESV)
At the end of the day, this commercial speaks truthfully about the desires of our culture, but for the believer in Jesus (whatever your view on birth control), this commercial is an appalling picture of the desires we should put to death because of the all-satisfying joy of knowing Jesus, which we will talk about this week in Psalm 16.